“Cheap Car Insurance” has become one of those catch-phrases heard daily and only too often by the now desensitized consumer, thanks to the advertising and marketing industry. You find it used in radio ads that like to repeat at least twenty times while you are trying to snooze on Sunday mornings, in ten second television commercials with convincing salespeople, and in the headlines of so many of the advertising posters that line the sides of subway cars and buses. Okay, okay, okay, I get it: “cheap car insurance.”
With so many competing companies out there to offer what they claim is “cheap auto insurance,” or “cheap car insurance,” how do you know which one to choose? It can seem as if you’ve stumbled into a county fair or flea market: “cheap car insurance, come here to getch’urr cheap car insurance, the best cheap car insurance, getch’urr cheap auto insurance, come ‘an get it, super cheap auto insurance!!”
Okay, okay, okay! I get it! I should get cheap car insurance. It seems a bit obvious, right? After all, doesn’t everyone want to get cheap car insurance? I don’t think I’ve ever met anyone who wanted expensive car insurance! (more…)